Thursday, March 6, 2014

Ativo Plaza Master Plan

ATIVO PLAZA MASTER PLAN CONCEPT

DAMANSARA AVENUE - A brand new vibrant community in An Urban Park Environment. sprawled across 48 acres of prime Freehold parcel in Bandar Sri Damansara, one of Kuala Lumpur’s premier urban neighborhoods.

Conceived as a long-term metamorphosis for the area, Damansara Avenue is a 10-year master planned development. Damansara Avenue represents a new development philosophy, characterized by holistic thoughtfulness in planning and sensitivity in uniting architecture and landscape. Anchored by the calm serenity of an Urban Park, this commercial hub redefines modern work and play, extending the operational areas beyond traditional structural barriers and easing the transition from formal workspaces to casual alfresco alfresco atmosphere.

This is to enhance the lifestyles of investors and consumers by creating progressive solutions which break away from market norms.


The master plan has been developed as part of a long term strategy for the enhancement of this location which will ultimately become a suburban town centre providing a living and working community within a well managed environment.

This mixed-development (48 acres) shall comprises of
• Signature Office Suites,
• Lifestyle retails
• High & Low rise residences,
• SOVO suites,
• commercial office space
• Alfresco-style F&B Outlets
• Corporate office towers,
• Business Class Hotel
• lifestyle Retail Mall with Courtyard and Streetscape themes,

All of these elements shall be enveloped within an 7-acre Urban Park, creating a healthy commercial and residential community. The urban park is divided into 3 distinct zones.

ZONE 1 : which serves the residential community and links with the F&B community retail area. This shall be the first phase of the development. Residential Condos and a low density Commercial Offices and F&B hub, sitting within a park plaza setting.

ZONE 2 : The central section of the park, which is more commercially oriented, addresses the hotel, community centre and business park offices.

ZONE 3 : which is more activity based, serves the lifestyle Mall and Corporate Offices, creating a covered courtyard and plaza zone.

The intention of this development is to create an attractive community environment which, at grade level, focuses on landscaped plazas and promoting strong pedestrian activity at street level. This low density community at grade level is complemented by a series of higher-rise developments which create a population density for the development creating viability and business for the numerous F&B and retail outlets at the park level.

Other key points of difference of this development are:
The integration of high-end residences with retail and F&B services and commercial business activities is in line with the ideal working models of the future; the entire development will be managed operationally and in terms of design control to ensure that the overall environment is maintained to the highest standards.


Buy for Its Superb Locality, Impressive concept. This does seem like good deal for either long term investment or own use.

For viewing, kindly contact Eric Ng 012-6655 230. It would be my pleasure to serve you.

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